Background

Online Democracy (www.onlinedemocracy.ca) was created as a learning tool for students in the Online Publishing and Computer-Assisted Reporting program in Fall 2000.

Students developed a site for municipal voters in Belleville, aimed at helping them participate in the local elections. The site provided a focus for project-based learning, giving students a concrete application of skills, as well as a platform to experiment with new technology. Its main journalistic goal was to explore the emerging principles of e-journalism in the context of civic or public journalism.

The program sought private sector partners, engaging assistance from the Belleville Intelligencer and Apple Canada. Students began posting the first week of classes in September, using only the most basic skills. But within a few weeks, the site was filled with voting information, community resources, candidate profiles and other static information. This was accompanied by a news service, which included copy from the campus newspaper, The Pioneer, and the Intel.

A major highlight of the project was a live mayoralty debate held in Alumni Hall that was broadcast across the Internet using streaming technology. The debate format was unique because the event was interactive, allowing the public to ask questions in person and online. About 165 citizens attended the event and 320 watched on computers from home. Even more, listened to the broadcast on the campus radio station, CJLX, and submitted questions via the Internet.

An estimated audience of 1,500 people were involved. More than 12,000 times the web site was accessed on that night as viewers tried to get on or become involved. During the election an average of 10,000 hits per week with an average stay of about 15 minutes, viewing multiple pages. On election night, the site provided up-to-the-minute poll results as part of a partnership with the chief returning officer for Belleville. This was combined with breaking coverage to provide competitive news service throughout the evening.

The project ended on a strong note with the interactive news pages that included text, photography, audio and video, along with related linked information.

The site was hugely successful by any standard.

 

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